In the world of marketing public libraries, or any library for that matter, here is the question that I keep coming back to: What is more efficient, social media/2.0 stuff or face to face interactions? My bias is towards f2f, for the following reasons. One of the biggest -- THE biggest? -- assets that libraries have over the general online world is giving people the ability to pick up a phone (or, horrors, their feet) and contact a real, live human being who gives a damn about their question. Being out in the community in person helps hammer this home. I view a lot of the library 2.0 mania as an online extension of the same model that got us into the bind we are in: staying comfortably within the four walls of our buildings and not having those messy interactions with real, live people. But wait, you say, isn't the point of 2.0 interactions that we are interacting with those we don't normally reach? Yes, but I come back to the original question: is the online or the persona
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