Wednesday, October 13, 2010


Email. It's going to be the death of us all.

A week or so ago I got a request for some demographics research for a business proposal that may be bringing a new storefront to the downtown area. Snapping into professional mode I completed the research the same afternoon, attached the appropriate documents and replied to the person. I didn't hear anything back over the next several days but I just assumed they were so busy on their end of the line that they didn't have time to reply.

Part of that assumption was true.

Indeed, they were busy. So busy that they didn't even see my email come in. They then waited until this morning to call, asking rather sheepishly if I had had time to complete the work. I had a brief panic attack but then found the message in my Sent folder and the other party was able to find the email on their end.

The delay and bit of drama could have been avoided if I had just picked up the phone and let the person know that the work was done and to contact me if they had any other questions. Problem. Solved.