It's working! Maybe.

-
I don't know yet if it is just a random fluctuation in the numbers of users, but after slipping the bookmarks for our DemographicsNow database into books on marketing and such (see this post for the original thought), the usage for this month is up 314%. That may be a statistical anomaly but we'll see if it keeps up in the coming month...

Comments

Post a Comment

Popular posts from this blog

Thanks!

-
A quick shout out to the folks at the Washington State Library for hosting me this morning for a First Tuesday session. If you'd like to watch the 1 hour presentation at your leisure, go ahead and link to it here . Thanks again!
Read more

Prezi for the WLA-ers

-
Hey WLAers! Thanks for being such a rocking, inquisitive audience.  Here's the link to the Prezi portion of the presentation: http://prezi.com/ks65tb54zgrb/wla-presentation/ Stay in touch and let me know how your business outreach efforts go!
Read more

2.0 or f2f?

-
In the world of marketing public libraries, or any library for that matter, here is the question that I keep coming back to: What is more efficient, social media/2.0 stuff or face to face interactions? My bias is towards f2f, for the following reasons. One of the biggest -- THE biggest? -- assets that libraries have over the general online world is giving people the ability to pick up a phone (or, horrors, their feet) and contact a real, live human being who gives a damn about their question. Being out in the community in person helps hammer this home. I view a lot of the library 2.0 mania as an online extension of the same model that got us into the bind we are in: staying comfortably within the four walls of our buildings and not having those messy interactions with real, live people. But wait, you say, isn't the point of 2.0 interactions that we are interacting with those we don't normally reach? Yes, but I come back to the original question: is the online or the persona
Read more