There is an immense reservoir of good will for public libraries and yet public libraries are struggling to stay afloat. Why is this? It seems that in our marketing efforts, we are being incredibly obtuse. But in what ways? How do we tap into Ghawar Field of public love for libraries? How do we make libraries sticky? Let's discuss.
If you haven't seen this and you have a love of public libraries, take a few minutes out of your day and watch this: http://www.youtube.com/watch?v=KqAwj5ssU2c
