Keepin' it real...
When I give a presentation to a group of business folks I usually have about 30 - 45 minutes for my spiel. Here are the points/resources I try to cover: Local human librarians vs. Google ReferenceUSA DemographicsNow General OneFile Often the presentation is at some sort of a networking event so try to pay attention to the make up of the audience before your presentation. I just spoke today to a group that included a man who is at the beginning stages of putting together a business plan for an indoor shooting range. Interesting. When it was my turn with the microphone I used ReferenceUSA and showed the group how he could pull together a list of all the shooting ranges in Washington State so he can instantly know who his competition -- and potential collaborators -- might be. That's a good thing to know when it comes to guns. Using DemographicsNow I then showed how to round up the demographics around other successful shooting rangers and compare them against his potent