Fans and Strangers
Seth Godin's posted the following on his blog : Who are you marketing to? Strangers are customers to be, but not yet Critics are those that would speak ill of you, or need to be converted Friends are those that might have given permission, or even buy now and then Fans are members of your tribe, supporters and insiders For the bulk of my outreach efforts, I'm looking for strangers and friends. Critics of the public library? If they are out there, they are a very small and/or quiet group. If I can get strangers and friends into the library (or using our resources), I'm happy to leave the cultivation of transforming those folks into fans to the fabulous reference and circulation staff members of the Spokane Public Library . I'm coming to find that it isn't necessarily the information that folks are wowed by, it is the availability of a human to help connect them with the information they need. That's the important part.