Referrals
Good grief, has it really been since November? Latest "Eureka!" moment: I'm part of a sales leads group through Greater Spokane Inc. and I've made myself the personal librarian for the ~25-30 folks who are in the group. They love it. They love having a personal face to put on the library and the longer I'm in the group the better sense they have of just how much we have to offer. But the real beauty of participating in the leads group is that when people from the group refer others to me, they are usually sending them my way because they know that I can help this particular individual with their particular problem. The end result is that those being referred to me (after not being in a library for a number of years) come to me with softball questions that I can crush out of the ballpark. It makes a good first impression and makes it likely that they will come back with other questions when they arise. So the nugget to remember here is this: get a group of fol